Proxima Nova is another classic name in the sans serif world. With the release of Helvetica Now in 2019, Monotype cemented the legacy of one of the most common and beautiful sans serif fonts ever made. Popular, powerful, pleasing to the eye, there is a reason brands from Microsoft to Jeep have used Helvetica, or some variant of it, in their logo and branding for years. Helvetica might be widely considered one of the best sans serif fonts around. Or, you can try different features and glyph styles in existing sans serifs, since many font families come with alternate characters to spice things up! 23 of the best sans serif fonts 1. But if you’re looking for something a little more human and personal, you might want to consider a serif or script font. Sans serifs are ideal for minimalist logos. Industries like tech, sports, consulting, fashion, automobiles, and manufacturing are usually great for sans serifs. Sans serif fonts are super versatile and they work for a range of brand identity styles.

Don’t use bold or heavy sans serifs for longer body text.

Use them whenever you want to share information easily, in a clear and direct way

Sans serifs are known for their clarity and legibility.

Ultimately, if you’re unsure which to use, stick to the following guidelines when using a sans serif font: However, we are seeing a resurgence in serif font logos (see Mailchimp and Match) to counter sans serifs’ domination of font trends in recent years. For display text like billboards or logos, design has until recently favored sans serif fonts. For long-form text, some researchers believe serif fonts improve legibility, but others have found no major difference. The simple answer is, it depends on the context. Is it easier to read serif or sans serif?

Sans serifs are the opposite and tend to look a little more futuristic and modern. Sans Serif vs Serif: Serif fonts are essentially fonts with little curves or dashes on the tails and stems of each letter.

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